Google Cloud Platform is a web based set of applications launched in 2008 to help users to register and host their apps using the Google internet infrastructure. It is a cloud based platform which helps all sizes of business to conduct operations virtually. In order to be a competitive name in the cloud industry, host of features were added to make Google cloud infrastructure a sustainable entity.
Now, Google Cloud Platform offers a service package including features such as:
- Computing services including hosting apps, cloud functions and more.
- Cloud based storage.
- Cloud virtual network.
- Big data management and analysis.
- Cloud Machine learning.
- Cloud security identity and server management.
- Cloud Developer tools.
It is important to know that Google Cloud Platform is basically a public cloud service provider and delivers on private cloud services only if the user requires a hybrid cloud deployment. Google has a tie up with many other technical service providers which host using its platform to deliver value added services.
Who are its customers?
Google Cloud Platform services can be purchased by the CXOs, IT operations or only operations executives and of course, the technical developers staff, who are better equipped to handle the IT resources. It can be used by any organisation like the SME’s to boost their business performance by using latest web-based networking or storage solutions, for example. Additional tools like app engine is to help business arrive a long term digital solution to spread their internet based user reach.
It is really a bonus for small and medium businesses as Google has launched tools and services like big data tools, machine learning and container support, targeting the first time cloud based service users.
Google also offer strong analytics and enable strong processing through some of its advanced tools and engineered services like BigQuery and Dataflow. It helps in easy deployment of containers or the virtual operating system to offer an operating platform which runs faster and is reliable and consistent also. It is a must have for companies or business which have huge data flow or individual professionals and business which require huge data management and interpretation at an affordable cost.
No matter what type of data a business needs to process- it can be user data, machine date or geography based data- Google is there to help you do it faster and better. Google is said to be making a lot of infrastructural investment in making its Cloud Service platform a viable entity. It is now eying to write its big growth chapter based on three planks- machine learning (artificial intelligence), data, and containers for its enterprise customers in addition to making continued investments in compute and security.
Google is now making efforts to drive big enterprises towards its cloud platform and it has done so successfully. However, many big enterprises are using its services to supplement their existing cloud platform requirements while they continue to use competition as the primary cloud service platform. With Google shifting focus and making big investments like the Google’s Chairman Eric Schmidt recently announced that they invested over $30 billion in building the cloud infrastructure. He referred to Snap as a customer that’s betting its business on Google Cloud Platform. Snap, which went public recently, is committed to spending $2 billion on GCP, according to information shared by Forbes.
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